The miracle of IKEA

One recent soggy Saturday, in a seethingly crowded branch of IKEA at Brent Park, north London, a young couple gaze at a Lack sidetable, and then, with fond exasperation, at each other, and have the following conversation:

“But it’s only £8.”

“But we don’t need it.”


“But it’s only £8!”

“But we don’t … OK. Whatever. Whatever.”

— From a very good, if very long, feature in the Guardian on the phenomenon that is IKEA. We absolutely love IKEA. I’m writing this sitting in a Verksam and working at a Bengt. Charlie loves the children’s play area (and so do we, since we can leave him there for an hour and get some serious shopping done). And then, of course, there are the meatballs.